April 27th, 2008
An entry here on March 9, 2008 focused on the world’s first CD single, Dire Straits “Brothers in Arms”. Not long after the release of that CD single, in 1986 to be specific, CD singles started appearing in the U.S. One of the first CD singles issued in the U.S., and sometimes claimed to be the first, was a promotional issue from A&M of The Police “Don’t Stand So Close To Me ’86”. The single was issued to promote the 1986 remix of the hit song that was included on the first compilation of The Police entitled Every Breath You Take — The Singles. The catalog number for this single is CD-17435.
This single was issued in a cardboard digipak and is, therefore, also one of the earliest CDs to be issued in a digipak. Shown below are pictures of the disc as well as the front and back of the digipak. The disc was pressed in the U.S. by LaserVideo and bears a design akin to a white-label promotional 45 RPM record. Note that the disc is labeled “For Promotion Not For Sale”. This disc is very rare.
The early U.S. CD single of The Police “Don’t Stand So Close To Me ’86” (A&M, catalog number CD-17435). The design on the disc bears resemblance to a white-label promotional 45 RPM record. Note that it says “For Promotion Not For Sale” beneath the A&M logo at 3 o’clock. The copyright date on the disc is 1986.
The front of the cardboard digipak for the U.S. CD single of The Police “Don’t Stand So Close to Me ’86”. Shown is what appears to be a white-label promotional 45 RPM record for the song.
The back of the cardboard digipak for the U.S. CD single of The Police “Don’t Stand So Close to Me ’86”. Shown is the play side of a CD. Although difficult to see in the picture, this particular disc has “Made in USA – Digital Audio Disc Corp.” stamped on the plastic ring, indicative of an early DADC plant pressing. The CD single shown above was pressed by LaserVideo.