May 19th, 2011
In 1987, the CD as a commercial music carrier was five years old and had seen significant growth in popularity. CDs were no longer just manufactured in Japan and West Germany. Manufacturing plants had opened in the U.S., Austria, the U.K., and Korea, for example. Sales of traditional LPs and cassettes were starting to wane in favor of the convenience offered by the CD. As CDs became the mainstream accepted music format, record labels began using commercial and especially promotional CD samplers more to promote their talented artists than the digital music format. An example of this is a two-disc compilation released by CBS/Sony in Japan in 1987 simply titled, New CBS ’87. This sampler was released under catalog number XDDP 93001~2.
As the name implies, New CBS ’87 was used to promote new music from the stable of popular CBS artists. Perusal of the CDs and inserts reveals no promotion of the CD format. For example, gone is futuristic, laser-laden, or outer space-themed artwork highlighting the physical CD, as is typically found on earlier samplers. For New CBS ’87, the inserts are rather generic.
Contained on the New CBS ’87 CDs are hits or soon-to-be-hits from such artists as Bangles, Patty Smyth, Beastie Boys, and Wynton Marsalis. This is a promotional sampler, and the back insert is marked “NOT FOR SALE”. Although this set was issued in Japan, minimal Japanese text is found on the inserts. The spine labels are in English. This would suggest that New CBS ’87 was produced as a marketing tool for export.
The New CBS ’87 discs were pressed in Japan by CBS/Sony. Disc 1 has “CSR” stamped on the plastic ring, and the matrix code is “XDDP-93001 11 +++++”. Disc 2 has no text stamped on the plastic ring, and the matrix code is “XDDP-93002 11 +++++”. Shown below is the cover, back insert, spine labels, and one disc for the New CBS ’87 sampler.
The cover for the promotional sampler set New CBS ’87 (CBS/Sony, catalog number XDDP 93001~2).
The back insert for the promotional sampler set New CBS ’87 (CBS/Sony, catalog number XDDP 93001~2). The track lists for both discs are shown. “NOT FOR SALE” is printed in the bottom right corner.
One set of spine labels for the promotional sampler set New CBS ’87 (CBS/Sony, catalog number XDDP 93001~2). The other set of spine labels is also printed in English.
The promotional sampler New CBS ’87 (CBS/Sony, catalog number XDDP 93001~2). Shown is Disc 1 of the two-disc set. The disc has “CSR” stamped on the plastic ring, and the matrix code is “XDDP-93001 11 +++++”. Note that the disc is marked “Sample” on the right side.