January 1st, 2012
Happy New Year! Welcome to 2012 at keithhirsch.com!
Most Target CDs, as early issues, were pressed in West Germany or Japan. However, perusing this site, you will see a handful of U.S. Target pressings sprinkled about. The U.S. PDO (Philips-DuPont Optical) plant pressed some CDs early on with the Target motif. Generally speaking, these U.S. pressings are very rare. Some of them bear the same color schemes as their earlier West German or Japanese counterparts, while other U.S. pressings have unique color schemes. Here, we focus on one of the unique rarities.
Let’s consider Neil Young’s 1972 blockbuster, Harvest. With the hits “Heart of Gold”, “Old Man”, and “The Needle and the Damage Done”, Harvest was an obvious choice for WEA to put on CD at the beginning. As such, there are West German and Japanese Target pressings that were released jointly on the Warner Bros. and Reprise labels under catalog number 2277-2. The West German Target CD is not terribly rare and has a red target and silver paint coating, the typical color scheme used for Target CDs on the Warner Bros. label. As it turns out, there are two U.S. Target CD pressings of Harvest for collectors to consider.
The more common of the two U.S. pressings has the same color scheme as the West German pressing — red target with silver paint coating. However, a very rare pressing has the colors reversed. Thus, it has a silver target and red coating. In this sense, it resembles the color scheme used for Elektra titles. It took me quite awhile to track down this “Reverse” U.S. Target pressing. It is not known if this Reverse Target is a test pressing or was simply made in error.
Shown below is the Reverse Target pressing of Harvest and the accompanying inserts.
The cover for the “Reverse” U.S. Target pressing of Neil Young Harvest (Warner Bros./Reprise catalog number 2277-2). This is the same cover found with other releases of the album.
The back insert for the Reverse U.S. Target pressing of Neil Young Harvest (Warner Bros./Reprise catalog number 2277-2). This insert was printed in the U.S., and there is no barcode.
A spine label for the Reverse U.S. Target pressing of Neil Young Harvest (Warner Bros./Reprise catalog number 2277-2). The original European catalog number, 244 131, is also shown. This spine label is found with other Target pressings of Harvest.
The Reverse U.S. Target pressing of Neil Young Harvest (Warner Bros./Reprise catalog number 2277-2). The color scheme resembles the one used for West German Target pressings on the Elektra label. Note the Warner Bros. label at 9 o’clock. As shown above, the inserts reference the Reprise label. The same label discrepancy is seen with West German Target pressings of Harvest. The matrix code for this U.S. pressing is “7599 02277-2 2893 223 05”.